What is the least expensive and most effective method a company can use to promote a new website?

Utilizing social media as a method to promote a new website is often considered the least expensive and most effective approach. Social media platforms provide a vast audience reach at a low cost, allowing businesses to engage with users directly and build a community around their brand. This method enables real-time interaction with potential customers, fostering relationships and encouraging sharing among users, which can significantly enhance organic reach.

Additionally, social media allows for targeted advertising, where businesses can focus their promotions on specific demographics, interests, and behaviors. This targeted approach can lead to higher engagement rates and better overall returns on investment compared to traditional methods.

In contrast, methods like television advertising, direct mail campaigns, and print advertisements tend to require higher financial investments and often lack the ability to measure engagement and reach with the same level of immediacy and detail as social media. Traditional media can be effective but usually carries higher costs and longer lead times, making them less accessible for quick promotion of digital platforms like a new website.